Market research is used by businesses to make consumer-related decisions, such as whether to open a new store in a particular area, what product to produce, and even whether there is a market for the product at all. There are two types of reports:
ACSI has major industry reports, consumer satisfaction comparisons by brand, industry, or sector; and national economic indicators. There is also a sister site focusing on the UK.
From the Small Business Administration, BusinessUSA contains information on starting a business, including market research and statistics.
Demographics are characteristics of a group of people. They include things such as race, age, marital status, educational attainment, and income levels.
In the business world, demographics are used in a variety of ways. Many time businesses compile demographic reports for marketing purposes; they want to get to know their customers so they can tailor their marketing efforts. Knowing the age, sex and income of their customers, for example, can assist businesses in deciding which new products or services to offer. Researching demographic information can also help businesses decide to which geographic areas they would like to expand.
One of the best places to find demographic information is through the U.S. Census Bureau's American Fact Finder. This database provides FREE access to data collected by the U.S. Census Bureau. You can modify charts and reports, as well as create customized maps of demographic information.
The Bureau of Labor Statistics provides a wealth of demographic information concerning employment, pay and benefits, and consumer expenditures. Charts, reports and maps can be downloaded and/or saved.
Another great resource is SimplyMap. This database allows you to create custom reports and maps based on various demographic data. SimplyMap is restricted to those with a Drexel user ID and password. It is also available to members of the Free Library of Philadelphia.